If you are thinking of selling your gourmet food products to a wider audience, then it is time to really engage with the way that you market them online. There are a huge number of individual producers of fine foods in Australia today, and many of them have developed successful marketing strategies for the Internet. In addition to the usual things—like setting up a website and having an e-shop—you should develop products that will appeal to niche markets. Take a closer look at some of the best ways of attracting new customers and expanding your food production retail business.

Special Occasions

Having part of your website devoted to products that would appeal as gifts is a good idea for any e-commerce business but especially to food producers. This is because it will help you to bring new individual customers to your business not just wholesalers. Of course, you do not necessarily need to produce new types of food for them. Instead, use custom made boxes that will do the job for you. For example, custom packaging might be designed for a birthday celebration or to commemorate an anniversary, such as a ruby wedding. Wine packaging might be designed to show off a company logo, co-branding with your own, for a promotional giveaway at a corporate event. There's no limit to special occasion marketing—it's as far as your imagination will take you.

Special Offers

Price reduction is an important part of any online business, but with gourmet foods, you certainly don't want to overdo this or your bottom line may suffer. However, display ads that are placed on high-quality websites should allow the right sort of consumers to view any special offers you have in place. Always contextualise any pricing promotion you have as a one-off event. For example, it might be a Christmas sale, an end-of-life promotion or a new customer deal only.

Location Marketing

Many gourmet food producers are intrinsically linked to the place where they work. This is because the quality of the soil, the water and the weather in your area will frequently have a big impact on the taste of your produce. Therefore, you should invest in blogs and articles which include localised keyword links. This will attract people to your website who have searched using these sorts of terms, for example, "gourmet food Adelaide". This sort of strategy is only really successful if you keep it up over time. Only one or two blog entries don't really have a big impact on your search engine ratings.